Business Growth. Guided with Care!

award-winning, risk-aware PPC services
that maximise revenue

Find out more

Careful Feet Digital is an award-winning PPC and digital marketing agency with over 100 successful cases in healthcare, education, software and apps, transport, telecom, e-commerce, finance, beauty, charity, and even government sectors. We utilise our proprietary, risk-aware, mid-market-priced, expert-led, AI-supported, behaviour-science-based approach. Partner with us to build an outstanding, bespoke digital footprint that will generate demand, capture it and grow your revenue.

Awards, partnerships & five star reviews

We were ecstatic with the results. We exceeded the goal of 60k downloads (70k+) and delivered a Cost Per Install significantly lower than initial expectations. Meeting and working with CFD was a (much needed) bright spot that year. Quick witted but thoughtful. Buttoned-up but flexible. A real pleasure to work with.
Mike MirandaAdvertising & Marketing Consultant at Fresh Tri
They were responsible for all growth and acquisition work. They took our brand awareness from zero and began converting and retaining customers. They grew our social channels from nothing to thousands of followers.
Sarah W. McMurchieDirector of Client Care at Isbel & Co.
Acquisitions is the main measure of success and Careful Feet Digital is really impactful at bringing in new customers through the door. CFD is incredibly supportive and business savvy. They are a great source of advice in addition to their day-to-day role.
Bonnie Lister-ParsonsCEO of Seen On Screen Fitness
I've been working with CFD for around 18 months. They have been fantastic, and we continue to partner with them for various projects. Communication and delivery both have been brilliant and would not hesitate to recommend them.
Andre BoekeDirector / Co-Founder at Talent Funnel
CFD has been an absolute pleasure to work with, and their results within this project have been all that we could have hoped for and more.
John McGohDirector at International Summer School

Complimentary services

SEO, ANALYTICS AND CONTENT MARKETING​

WEBSITE development & MAINTENANCE

We design and build websites that not only look great, but function flawlessly. From first click to final conversion, we focus on user experience, speed, and mobile responsiveness. And with ongoing maintenance, your site stays secure, up-to-date, and ready to grow with you.

BRAND DEVELOPMENT

Brand Development & Desıgn

We help you define and design a brand that truly reflects who you are and what you stand for. From visual identity to voice and strategy, we craft cohesive branding that builds trust, sparks recognition, and sets the foundation for long-term growth.

TALKS & TRAININGS

SEO and Content Marketing

Increase your visibility on search engine results with a solid SEO strategy. We make sure that your website can be indexed, that it ranks highly and that you get relevant organic visitors through onsite content, technical and onsite optimization.

Email Marketing

Email Marketing

Get compelling visuals and copy for emails that will keep your customers engaged and your products and services top of mind, and set up email sequences that fit with your customer journey.

We’ve worked with awesome Companies + Brands

View all our work

NOT JUST AN AGENCY. A MARKETING PARTNER.

Here at CFD, we believe a proper marketing partnership is only truly good when it lasts. To achieve that, we act as more than an agency: we are your business partner, an additional resource to supplement your in-house team! We take on your business goals and work with you to get the results. We treat your business success as our own and support it on every step of the journey as it grows richer to stand the test of time. 

Founded in 2018, our fully distributed, remote team of industry experts with over 75+ years of marketing experience provides a range of strategically coordinated services that work to your advantage to build a strong market presence. With extensive expertise in the health, wellness, beauty and education industries, we’ve achieved impressive results that lead to increased revenue and retention for our clients.

If you want to build and grow an outstanding digital footprint in an absolutely risk-aware way, get in touch or book a call. We look forward to working with you!

Average Partnership duRATION
2.4 YEARS

Successful Projects
100+

yEARS OF COLLECTIVE EXPERIENCE
75+

Years in business
7+

oUR Proprietary CARE Framework™

Risk-Aware

Our risk-aware approach means no wild swings or wasted spend — just structured experimentation, clear data, and intentional scaling decisions grounded in real performance.

Mid-priced

Our pricing is simple: you’re only charged for the hours we actually work. No bloated retainers, no vague deliverables — just transparent, mid-market pricing that scales with your needs.

Expert-Led

Every account is handled by a two-person team — including a senior strategist with years of hands-on experience. You get thoughtful, informed execution, not a handoff to junior staff.

AI-Supported

We use AI to streamline, not replace. Our expert team curates and applies the best tools to accelerate testing, uncover insights, and improve efficiency — always guided by human judgment and experience.

Behaviour-Science-Based

Every decision we make — from copy to creative — is informed by behavioural science and deep audience insights, so your marketing speaks to what actually moves people.

Higher click-through rate

1 %

Higher conversion rate

1 %

Higher budget efficiency

1 %