italist added 5k+ relevant keywords and improved SERP positions through linkbuilding

The Brief

italist is a luxury ecommerce business that connects US consumers with boutiques in Europe. italist wanted to increase its branded and non-branded search engine rankings and its domain authority through linkbuilding.


First, Careful Feet Digital completed a linkbuilding audit and strategy to identify the current state of italist’s backlink profile and compare it to its competitors. italist ranked far behind its competitors in all aspects of its backlink profile, including number and quality of backlinks.


High level showcase of italist backlink profile in 2019


High level showcase of italist anchor text in 2019

 Having identified the competitors to aim for as well as keywords to rank for and SERP increases to target, Careful Feet Digital created a backlink strategy to improve domain authority, SERP ranking and number of keywords ranked for.



In the two years Careful Feet Digital worked with italist on its backlinks, italist’s domain authority improved by 33. It also added over 111.1k keywords and improved its SERP position for difficult to rank keywords such as core designer brands and styles by 30-50 SERP positions, on average.