fresh tri-
paid ads on social media
60k app downloads from a specific core audience within three months
The Brief
Fresh Tri™ is a rapidly growing neuroscience-based digital health app. Their goal was to get 60k app downloads in three months. These downloads had to come from a very specific audience.
Approach
AD CREATIVE
CFD developed a strategy that included several rounds of ad testing and refinement to see what could drive the best results for the target audience. Each test wave contained 4 different messages with 3 text/image variations.
Each subsequent wave updated copy and images based on previous results.
The best performers in each wave were deliberately transferred to the next wave to compete with updated ads on equal terms.
targeting
We tested a few different targeting methods to cover Fresh Tri’s desired audience. We used 2 different approaches:
- Role targeting – show ads to people who mentioned specific target audience demographics in their profiles
- Geo targeting – show ads to people who are within a specific area and have their geo-targeting enabled on their devices
Overall CFD’s work consisted of 4 campaigns, 140 ad sets and 420 ads.
RESULTS
Careful Feet Digital’s ads reached 5 million people and drove 70,490 installations. At its peak, we drove 1200 installations a day at an average cost of $5.71 per installation.
