Step Up Club -
paid ads on social media
Step Up Club boosted its membership club subscriptions and got more sign ups for its premium professional coaching programs
Alice approached Careful Feet Digital (CFD) to develop and execute the paid social media strategy for Step Up Club’s paid membership and, separately, its coaching program, called Reset.
In the course of seven months, CFD created 22 campaigns, 61 ad sets and 129 ads to promote both services.
CFD also tested a free webinar as a lead magnet to get email addresses and contact details for those who would be interested in both services. Through testing several rounds of ads that tied messaging to particular audiences and their needs, CFD also examined different color palettes to understand which color was the most attractive for women from the aforementioned audiences.