Google’s Unlikely Competition: TikTok
Earlier this year, we wrote about how TikTok is coming for Spotify’s crown. Now, we bring you the latest competitor to enter the chat: Google. 40% of young people, when…
One Does Not Simply Ignore Memes In Their Social Media Strategy
Memes. In Spanish, it’s pronounced “may-may”. In French, it’s “meh-em”. In Italian, it’s “meh-meh”. Whichever pronunciation you fancy, “mee-eem”s are ubiquitous in our social media feeds. They may be popular…
4 Steps for Strategic Marketing Growth
For many businesses and organizations around the world, the salad days are over. If we’ve learned anything over the past two years, it’s that there is no “normal”. Our environments…
Choose Your Fighter: TikTok or Spotify?
Spotify has a problem. What’s this problem, you ask? Appealing to the Gen Z audience (those born between late 1990s and early 2010s). Other tech giants seem to be having…
Social Media 101 For Small Businesses
Looking for new ways to connect with your customers? Whether it’s Instagram, Twitter, LinkedIn, Facebook, TikTok, or Pinterest, each platform has one major thing in common: it allows businesses to…
Video Marketing Ideas For Small Businesses
In August 1981, MTV went on air for the first time ever. Guess what the first video they showed was? Video Killed The Radio Star by new wave band, The…
Why Merging your Blog Posts and Social Media is a Good Idea
Writing blog posts and social media marketing both take quite a bit of time, creativity, effort and cleverness to execute properly. However, they each serve a different purpose and help…
Instagram Community Management 101: The Ultimate Guide
Community management is the sole missing piece of a well-rounded social media marketing strategy that many agencies and freelancers won’t offer, and that many clients who are not well-versed in…
3 Ways Having a Killer Instagram Hashtag Strategy Will Help Grow Your Brand
While it may have originated on Twitter, the humble hashtag was initially the butt of much ridicule when it made its debut on Instagram -- particularly when it was #used…