Get your Website Ready for the Google Helpful Content Update
There’s nothing quite like a Google core algorithm update when it comes to making or breaking your day. But what actually happens during core updates? Twice or thrice a year,…
Google’s Unlikely Competition: TikTok
Earlier this year, we wrote about how TikTok is coming for Spotify’s crown. Now, we bring you the latest competitor to enter the chat: Google. 40% of young people, when…
4 Steps for Strategic Marketing Growth
For many businesses and organizations around the world, the salad days are over. If we’ve learned anything over the past two years, it’s that there is no “normal”. Our environments…
How PPC and SEO Work Harmoniously Within Your Marketing Strategy
As discovered in our post about SEO, search engine optimization is a long-term marketing strategy and needs constant work and optimization as algorithms, market trends and user behavior evolves and…