The New Era of Advertising: Dynamic Ads
Have you noticed? Ads no longer obey us. We’re still in charge, of course, but it seems like ads have become more independent than ever before. And they have, indeed.…
What is First-Party Data and How To Use It
A few weeks ago we wrote about the iOS14 update and how it has affected CFD’s customers. While the effects have been minimal, and at CFD we’re doing what we…
iOS14 Update Checklist
If you’ve been in Facebook Ads Manager lately, you’ve likely seen angry red messages glowing on your dashboard: Verify your domain! Change your conversion events! Check your pixel! The recent…
The New Rules of Digital Marketing: Advertising Etiquette
Everything from the ancient handaxe to the modern smartphone was developed following the same cycle. It starts out as a chaotic mess and becomes more organized with time as we…