Get your Website Ready for the Google Helpful Content Update
There’s nothing quite like a Google core algorithm update when it comes to making or breaking your day. But what actually happens during core updates? Twice or thrice a year,…
Google’s Unlikely Competition: TikTok
Earlier this year, we wrote about how TikTok is coming for Spotify’s crown. Now, we bring you the latest competitor to enter the chat: Google. 40% of young people, when…
How To Run Successful Facebook Campaigns In 2022
Facebook advertising has been ever-evolving since its introduction. For example, in 2004, the platform launched their very first digital marketing initiative: Facebook Flyers. This service mainly catered to businesses that…
One Does Not Simply Ignore Memes In Their Social Media Strategy
Memes. In Spanish, it’s pronounced “may-may”. In French, it’s “meh-em”. In Italian, it’s “meh-meh”. Whichever pronunciation you fancy, “mee-eem”s are ubiquitous in our social media feeds. They may be popular…
4 Steps for Strategic Marketing Growth
For many businesses and organizations around the world, the salad days are over. If we’ve learned anything over the past two years, it’s that there is no “normal”. Our environments…
The New Era of Advertising: Dynamic Ads
Have you noticed? Ads no longer obey us. We’re still in charge, of course, but it seems like ads have become more independent than ever before. And they have, indeed.…
Social Media 101 For Small Businesses
Looking for new ways to connect with your customers? Whether it’s Instagram, Twitter, LinkedIn, Facebook, TikTok, or Pinterest, each platform has one major thing in common: it allows businesses to…
What is First-Party Data and How To Use It
A few weeks ago we wrote about the iOS14 update and how it has affected CFD’s customers. While the effects have been minimal, and at CFD we’re doing what we…
iOS14 Update Checklist
If you’ve been in Facebook Ads Manager lately, you’ve likely seen angry red messages glowing on your dashboard: Verify your domain! Change your conversion events! Check your pixel! The recent…
Video Marketing Ideas For Small Businesses
In August 1981, MTV went on air for the first time ever. Guess what the first video they showed was? Video Killed The Radio Star by new wave band, The…