Get your Website Ready for the Google Helpful Content Update
There’s nothing quite like a Google core algorithm update when it comes to making or breaking your day. But what actually happens during core updates? Twice or thrice a year,…
Google’s Unlikely Competition: TikTok
Earlier this year, we wrote about how TikTok is coming for Spotify’s crown. Now, we bring you the latest competitor to enter the chat: Google. 40% of young people, when…
One Does Not Simply Ignore Memes In Their Social Media Strategy
Memes. In Spanish, it’s pronounced “may-may”. In French, it’s “meh-em”. In Italian, it’s “meh-meh”. Whichever pronunciation you fancy, “mee-eem”s are ubiquitous in our social media feeds. They may be popular…
4 Steps for Strategic Marketing Growth
For many businesses and organizations around the world, the salad days are over. If we’ve learned anything over the past two years, it’s that there is no “normal”. Our environments…
Social Media 101 For Small Businesses
Looking for new ways to connect with your customers? Whether it’s Instagram, Twitter, LinkedIn, Facebook, TikTok, or Pinterest, each platform has one major thing in common: it allows businesses to…
Video Marketing Ideas For Small Businesses
In August 1981, MTV went on air for the first time ever. Guess what the first video they showed was? Video Killed The Radio Star by new wave band, The…
The New Rules of Digital Marketing: Advertising Etiquette
Everything from the ancient handaxe to the modern smartphone was developed following the same cycle. It starts out as a chaotic mess and becomes more organized with time as we…
Why Merging your Blog Posts and Social Media is a Good Idea
Writing blog posts and social media marketing both take quite a bit of time, creativity, effort and cleverness to execute properly. However, they each serve a different purpose and help…
Best Free Content Writing Tools for Entrepreneurs of All Kinds
So you’re a business owner who recognizes they have a valuable thing or two to share with their audience and decide to venture into the glorious world of content writing.…
3 Simple Ways You Can Leverage Video During a Pandemic
Digital Marketing is all about leveraging electronic devices and the internet to communicate a message with your audience. It’s no secret that video is one of the leading forms of…