Choose Your Fighter: TikTok or Spotify?
Spotify has a problem. What’s this problem, you ask? Appealing to the Gen Z audience (those born between late 1990s and early 2010s). Other tech giants seem to be having…
Competitor Social Media Analysis 101
What’s Competition Got to Do with It When 84% of consumers say they will choose a brand they follow on social media over a competitor, the old adage, keep your…