Heart Lines -
seo and content marketing
Heart Lines increased site traffic, keyword rankings and position on search engine results pages through SEO work with CFD
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The Brief
Heart Lines is a custom design jewelry boutique. CFD was retained to increase their website traffic through organic search (SEO) and social media. CFD’s work increased keyword rankings from 0 to 9 in under a year, with 3 in top 3 positions on Google. We also increased all traffic by 5661.54%, organic traffic by 1,300%, and the conversion rate by 213.83%.
Approach
Following an initial digital marketing audit, it became clear that CFD needed to build the foundation of the website as many key pages and elements, such as a return policy, contact or about pages, were missing. The client had zero keyword rankings and very little in the way of traffic and onsite conversions, so CFD was essentially starting from scratch. Once the foundational work was done, CFD moved on to designing a blog and posting regularly to build on the keyword research that had been done, and as a way to provide content for social media.
ReSults
CFD created and executed an SEO strategy (both content and technical) focused on generating interest from top-of-funnel shoppers. CFD’s work built keyword rankings from 0 to 9, in under a year, with 3 in top 3 positions on Google. CFD also increased all traffic by 5661.54%, organic traffic by 1,300%, goal completions by almost 13,000% and conversion rate by 213.83%
Traffic has increased by 5661.54% in 10 months, rising from 13 monthly users to 749.
Organic traffic has risen by 1,300%.
Heart Lines ranked for 9 keywords in February (from 0 in August), 3 in page one positions on SERPs and 1 being in the top 3.