Following an initial digital marketing audit, it became clear that CFD needed to build the foundation of the website as many key pages and elements, such as a return policy, contact or about pages, were missing. The client had zero keyword rankings and very little in the way of traffic and onsite conversions, so CFD was essentially starting from scratch. Once the foundational work was done, CFD moved on to designing a blog and posting regularly to build on the keyword research that had been done, and as a way to provide content for social media.