Joyelle West photography -
social media execution
Increased hyper-targeted follower growth and engagement for a New England-based photographer
The Brief
Joyelle West is a published interior photographer based in Boston, MA. Serving clients across New England and beyond, Joyelle turned to Careful Feet Digital to manage her Instagram channel with the objective of growing brand awareness and getting her portfolio to a wider audience in the Boston metro area.
approach
When taking on Joyelle as a client, CFD had to focus on a specific metro area, ensuring growth and engagement would be localized given Joyelle’s business model. Joyelle already had an established posting cadence of 3 images per week, an average reach of 669 unique accounts and around 11k weekly impressions. Joyelle brought CFD aboard to not only increase her following and grow these numbers, but to save some time in her busy shooting schedule — this would require the CFD team to write captions for Joyelle. It was of the utmost importance to Joyelle that the posts still sounded like they were being written in her voice.
results
Additionally, CFD monitored the strength of hashtags when determining which to use when tagging posts. Hashtags continue to be a powerful tool when it comes to increasing the impressions that a post will receive as well as growing a following.
Not only did CFD begin to see each post receive higher engagement, but each post also began reaching a wider audience; all the while maintaining the growth of about 10-20 hypertargeted, high-quality followers per week.
