jumble + flow -
social media strategy and execution

Jumble + Flow needed a strong start for its Instagram channel, including a striking visual presence and impressive follower growth

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The Brief

Jumble + Flow is a lifestyle content company for women experiencing perimenopause and menopause. It was founded with a mission to bring attention to a little-discussed topic and condition, and through its website and social media channels the company aimed to share stories of women who are living proof that life doesn’t end when your period does.

Jumble + Flow turned to Careful Feet Digital to create and grow their Instagram presence. They also wanted to drive traffic from their Instagram account to their blog.


Jumble + Flow did not have an established brand strategy or social presence prior to working with CFD. Careful Feet Digital therefore had to assist both in the creation of a social media strategy and brand development for use on social media channels.  


Social Media Visuals

CFD first developed a look and feel for Instagram. In keeping with the brand of the company, the visual approach was fun and engaging, and spoke to the target audience – 40+ women. CFD had an existing color palette of bold colors to work with. These colors were used sparingly to let the feed breathe and not be weighed down with blocks of color. Using a more serious serif font paired with a typewriter style font was a fun juxtaposition that commanded respect while still being a little cheeky.

before and after IG feeds
Social Media Following and Engagement

To grow following and engagement, CFD started by engaging with accounts that were in the same sector as Jumble + Flow. From there, CFD targeted those who would likely have an interest in the content that was being produced. CFD also conducted hashtag research to ensure that our content was spread to as many people in our intended audience as possible. Using this strategy, CFD was able to double the amount of followers that Jumble + Flow started with, and on average CFD saw triple the number of impressions on the account per month, with the first month of impressions being nearly quadrupled.

follower growth graph
CFD also saw a huge increase in traffic from Instagram to the Jumble + Flow website, which reinforced that our strategies for growing awareness and reach were effective.
Traffic from IG graph