jumble + flow -
social media strategy and execution
Jumble + Flow needed a strong start for its Instagram channel, including a striking visual presence and impressive follower growth
Jumble + Flow turned to Careful Feet Digital to create and grow their Instagram presence. They also wanted to drive traffic from their Instagram account to their blog.
CFD first developed a look and feel for Instagram. In keeping with the brand of the company, the visual approach was fun and engaging, and spoke to the target audience – 40+ women. CFD had an existing color palette of bold colors to work with. These colors were used sparingly to let the feed breathe and not be weighed down with blocks of color. Using a more serious serif font paired with a typewriter style font was a fun juxtaposition that commanded respect while still being a little cheeky.
To grow following and engagement, CFD started by engaging with accounts that were in the same sector as Jumble + Flow. From there, CFD targeted those who would likely have an interest in the content that was being produced. CFD also conducted hashtag research to ensure that our content was spread to as many people in our intended audience as possible. Using this strategy, CFD was able to double the amount of followers that Jumble + Flow started with, and on average CFD saw triple the number of impressions on the account per month, with the first month of impressions being nearly quadrupled.