italist-
seo and content strategy
Increased organic traffic to the site, improved keyword rankings and more sales
The Brief
italist is a luxury ecommerce business that connects US consumers with boutiques in Europe. CFD created and executed a technical SEO strategy and content review to improve keyword and search engine result rankings.
approach
With many competitors in the space, such as Farfetch, Luisaviaroma and Net-a-Porter, italist was falling behind in terms of page and keyword rankings. Furthermore, its huge website was not well optimized from a technical perspective. These factors were affecting the growth of brand awareness through digital sources, as well as online sales.
Although it was already generating quite a bit of revenue, most of this revenue was through affiliate links and branded keyword activity. CFD identified that ranking for more relevant keywords that potential customers were searching for (including keywords related to designers and trending products) would increase traffic at the top of the funnel to add this website to the consideration set of luxury shoppers. Therefore, CFD created and executed an SEO strategy (both content and technical) focused on generating interest from top-of-funnel shoppers.
results
On average, CFD’s work increased the page rank by 37 positions and increased click-throughs to the website by 2%, with total clicks increasing by 122k. In the timeframe CFD worked with italist, assisted conversions from search activity increased by over 100,000 euros.
