Google’s Unlikely Competition: TikTok
Earlier this year, we wrote about how TikTok is coming for Spotify’s crown. Now, we bring you the latest competitor to enter the chat: Google. 40% of young people, when…
One Does Not Simply Ignore Memes In Their Social Media Strategy
Memes. In Spanish, it’s pronounced “may-may”. In French, it’s “meh-em”. In Italian, it’s “meh-meh”. Whichever pronunciation you fancy, “mee-eem”s are ubiquitous in our social media feeds. They may be popular…
4 Steps for Strategic Marketing Growth
For many businesses and organizations around the world, the salad days are over. If we’ve learned anything over the past two years, it’s that there is no “normal”. Our environments…
Social Media 101 For Small Businesses
Looking for new ways to connect with your customers? Whether it’s Instagram, Twitter, LinkedIn, Facebook, TikTok, or Pinterest, each platform has one major thing in common: it allows businesses to…
Why Merging your Blog Posts and Social Media is a Good Idea
Writing blog posts and social media marketing both take quite a bit of time, creativity, effort and cleverness to execute properly. However, they each serve a different purpose and help…
Instagram Community Management 101: The Ultimate Guide
Community management is the sole missing piece of a well-rounded social media marketing strategy that many agencies and freelancers won’t offer, and that many clients who are not well-versed in…
Competitor Social Media Analysis 101
What’s Competition Got to Do with It When 84% of consumers say they will choose a brand they follow on social media over a competitor, the old adage, keep your…
3 Ways Having a Killer Instagram Hashtag Strategy Will Help Grow Your Brand
While it may have originated on Twitter, the humble hashtag was initially the butt of much ridicule when it made its debut on Instagram -- particularly when it was #used…
4 Ways Small Businesses Do Social Media Creative All Wrong
The first recognizable social media site, Six Degrees, was created in 1997 and since then, the speed at which social media changes, pivots and updates has grown exponentially. Frankly, if…